Out of doors attire store Halfdays opens flagship retailer in Denver

This store is on a venture to convey extra women folk to the mountains, particularly the outside.

Olympian-founded and woman-owned open air attire store Halfdays opened its first brick-and-mortar retailer in Denver’s RiNo group on Wednesday morning.

The shop, 2609 Walnut St., will be offering an in depth variety of out of doors attire, together with its new Wintry weather 2024 assortment, which options snow jackets, insulated ski units, wool and bamboo base layers, in addition to equipment like beanies, socks and neck heaters.

“We began Halfdays with the venture to introduce extra women folk to the outside, and our hope is that our retail area creates a welcoming surroundings the place consumers may have amusing whilst discovering the very best have compatibility,” stated Halfdays co-founder and previous Olympic Skier Kiley McKinnon in a information free up.

“Our flagship retailer is a chance for us to inform our emblem tale and create an area the place our neighborhood can connect to us in individual. We’re excited to proceed webhosting our per thirty days neighborhood occasions and convey that power to our retail location with amusing activations.”

Till the shop opening, Halfdays were promoting its merchandise on-line and in retail outlets akin to Nordstrom, REI and Bloomingdale’s.

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The 1,689-square-foot retail location was once designed via Toronto-based designers, Mirror Structure, in partnership with Denver-based architects and sustainable design mavens GMSHAY and business builder Ellipsis Building. The signature Halfdays Butter Yellow area options fashionable furnishings and picket finishes.

Based within the fall of 2020, the Colorado-based store was once created to provide women folk a better choice for ski attire after McKinnon competed in males’s ski put on on the 2018 Wintry weather Olympics, consistent with their site.

Pissed off via the loss of equipment designed for girls’s our bodies, McKinnon teamed up with co-founders Ariana Ferwerda and Karelle Golda to disrupt the male-dominated open air business.

Crafted from recycled, technical fabrics, their women-first means prioritizes no longer handiest type however capability and a super have compatibility.  What began with ski put on has developed right into a year-round open air attire emblem for girls, designed for all mountain actions.

“Our first pop-up in Aspen, simply two months after launching, was once a game-changer for us. It was once the primary time we noticed how robust it’s for other folks to engage with the product in individual and really feel the standard firsthand,” stated Ferwerda, Halfdays CEO.