BrandWell Evaluate: Extra Than A Rebrand

They are saying you’ll be able to’t train an previous canine new tips. However simply when I used to be about to write down off Content material At Scale as an out of date device, they went and pulled a quick one on me — or must I say, BrandWell did.

Sure, the platform we as soon as reviewed beneath its earlier moniker has formally passed through a rebrand. And no longer only a contemporary coat of paint, it’s a complete new philosophy and advanced characteristic set. However can this content material intelligence suite in reality reside as much as its lofty guarantees? 

I determined to position BrandWell via its paces as soon as once more to determine. Keep tuned as we dive deep into what makes this rebranded platform tick: the nice, the dangerous, and the “wait, that is intended to paintings?”

What’s BrandWell?

BrandWell isn’t a brand new platform. We’ve in reality lined it sooner than, however again then, it was once nonetheless working beneath a distinct title: Content material At Scale. That is simply their rebrand.

Based by means of Search engine optimization veteran Justin McGill, BrandWell is constructed to take on an issue that is been plaguing companies since content material changed into king: keeping up and optimizing your current content material with out shedding your soul to never-ending rewrites.

What makes BrandWell other is its obsession with genuine effects. We are speaking about an entire content material intelligence suite that mixes the entirety you wish to have: a complicated writing assistant, research-backed long-form content material technology, key phrase study, subject clustering, and optimization audits. 

And whilst each different AI device in the market is busy churning out new content material like there is not any day after today, BrandWell additionally breathes new lifestyles into your previous content material. They have evolved a gadget that in reality optimizes content material in line with real-time study and Search engine optimization information. And agree with me, as a result of common Google Core Updates, that is refreshingly sensible.

Who’s BrandWell For?

In case you are questioning whether or not BrandWell is the correct have compatibility for what you are promoting, let me smash it down for you. 

BrandWell is easiest for:

• Content material creators who’re ill of juggling between 15 other equipment simply to post articles. BrandWell’s all-in-one manner method you’ll be able to in spite of everything delete part the bookmarks on your browser.
• Advertising and marketing companies drowning in shopper paintings. In case you are dealing with a couple of manufacturers and wish to take care of high quality whilst scaling up your content material manufacturing, that is your lifeline.
• Search engine optimization pros who care extra about precise effects. BrandWell’s research-backed manner method each piece of content material has a preventing likelihood to rank.
• Small to very large companies who have been burned by means of “glossy” AI equipment sooner than and wish one thing that in reality works. No empty guarantees — simply cast, data-driven content material technique.

So, What’s New?

• 3x extra content material in every plan. BrandWell’s Necessities plan now comes with 25 posts per thirty days as a substitute of 8.
• Complex Logo and Hyperlink Graphs. It now crawls and evaluates all your website online to spot optimization alternatives, and mechanically interlinks your related content material.
• Content material Refresh. Allows you to replace and optimize your current content material.
• Limitless AI Device Utilization. AI Detector, Plagiarism Checker, Grammar Checker, and extra with out further prices
• Extra Tough AI Functions. 40+ new and advanced AI brokers for e book writing, social media, promoting, and extra. BrandWell additionally guarantees your content material has data-backed key phrases, real-time SERP insights, and long-lasting content material high quality.

What are BrandWell’s Options?

WriteWell

WriteWell is BrandWell’s AI writing assistant powered by means of a chatbot referred to as AIMEE. This lets you write, edit, or generate short-form content material very easily. 

This option permits you to create content material the usage of a key phrase (or different resources comparable to podcasts and movies) the usage of your site’s writing voice. You’ll be able to additionally specify the optimum phrase depend or tone. Not like ChatGPT, their data has no wisdom cutoff. Which means the entirety on your article, to the most productive in their features, is up-to-the-minute. 

After they generate a piece of writing, you’ll be able to activity AIMEE to edit portions of your article by means of highlighting it. And by means of edit, I imply that you’ll be able to fortify the tone, summarize the subsection, amplify or shorten, simplify the language — principally anything else beneath the solar. 

Whilst modifying the object, you’ll be able to additionally take a look at its AI or plagiarism chance rating so you need to tweak particular portions alongside the way in which.

RankWell

So now you may have short-form articles, how about long-form? That is the place RankWell is available in. This option generates articles in bulk which might be well-researched and Search engine optimization-optimized. That’s 95% of content material advent finished, all you wish to have is modifying.

RankWell works by means of importing all your site into an information database which can be used to analyze subjects, generate content material on your writing taste, and optimize your website online. Interlinking may be no factor since all your site’s context is uploaded to a graph that BrandWell makes use of when assessing articles.

Content material Intelligence

You’ll be able to’t in reality rank with out understanding the contest, and that’s why BrandWell’s Content material Intelligence characteristic is a should.

This option offers you all of the perception you wish to have to stage the taking part in box. I’m speaking key phrase metrics, audits, clustering, tendencies — all of that during one neat bundle that’s simply digestible despite the fact that you’re new to the sport. 

Unfastened Options

AI Textual content Detector

BrandWell additionally has a loose AI detection device which will discover AI-generated content material from GPT, Claude, Gemini — yadda, yadda, yadda. Everyone knows what AI detectors are at this level, and the one factor that issues is that if it really works.

So, I examined it in opposition to content material from in style LLMs. Listed here are the consequences:

BrandWell vs. ChatGPT: Fallacious

BrandWell vs. Gemini: Handed

BrandWell vs. Claude: Handed

Two out of 3 isn’t dangerous for a loose AI detector, particularly since that is only a fast check with a small pattern measurement. However I’m wondering: it will possibly discover AI content material from LLMs immediately, however what about from bypassers?

So, I additionally examined BrandWell in opposition to most probably the most productive AI humanizer as of late: Undetectable AI.

BrandWell vs. Undetectable [1] Fallacious

BrandWell vs. Undetectable [2] Fallacious

BrandWell vs. Undetectable [3] Fallacious

Neatly, that didn’t paintings. I simply don’t suppose BrandWell’s AI detector is as just right as its loose opposite numbers but. 

AI Symbol Detector

Now not only for textual content, BrandWell additionally includes a loose AI symbol detection device. Fortunately, I’ve a large gallery of Midjourney pictures to check this with. So, let’s get started trying out… oops.

Complete transparency: I attempted this device a couple of occasions throughout two days. I attempted the usage of other pictures, symbol varieties, and add strategies. However it doesn’t matter what I check out, all I am getting is this mistake:

So, is it just right or dangerous? I don’t even know. All I do know is that for those who’re promoting it, you higher make certain it really works — and BrandWell failed in that regard.

How A lot Does BrandWell Value?

BrandWell has a subscription-based pricing construction. That is how a lot it prices to make use of their services and products:

You’ll be able to additionally get their API for $4 per thirty days.

BrandWell Execs & Cons

The Backside Line

BrandWell is an formidable try to be the be-all, end-all content material advent and optimization platform. And in some ways, it succeeds — their characteristic set is very spectacular, the AI wisdom base is best than the contest, and the focal point on tangible effects slightly than empty hype is refreshing.

However because the previous announcing is going, you’ll be able to’t be the entirety to everybody. Its AI detector, each for symbol and textual content, nonetheless has some kinks to figure out. 

So is BrandWell definitely worth the funding? It in reality comes down in your particular content material wishes and workflow. For enterprises and high-volume content material creators, completely. However for solopreneurs or groups with extra modest content material necessities, the excessive price ticket is also a difficult promote in comparison to the contest.

It’s as much as you and your wishes. However something’s for positive: that is now not the similar previous Content material At Scale chances are you’ll bear in mind. BrandWell has emerged a greater device and tailored effectively. Simply do not be expecting it to be the easiest resolution for each content material problem you face.