A black and gold cellphone will quickly be part of the signature sun shades and trend line that soccer hall-of-fame participant Deion Sanders, or Coach Prime as he’s higher recognized in Colorado, has put his model on.
The top soccer coach of the College of Colorado Buffaloes has partnered with Enhance Cell to advertise the mobile service owned by DISH Wi-fi, based mostly in Littleton. Among the earliest prospects claiming the telephone may even see his quantity pop up for a fast name.
Beginning April 19, Enhance Cell will provide an unique Coach Prime-branded Motorola razr telephone each on-line and at its shops. The flip telephone has a gold and black end along with his signature beneath his motivational phrase — “You Gotta Consider!”
Clients should buy the limited-edition telephone, usually at $599.99, for $149.99 at BoostMobile.com. Or in the event that they enroll in particular person for Enhance Cell’s Plan 2, the price of the telephone is roofed in a plan costing $60 a month.
Enhance Cell prospects who receive the telephone may also obtain weekly motivational messages from Coach Prime and unique digital content material. And a few of those that enroll within the first month might obtain a name from Sanders.
“I’m all about connectivity and child, we acquired that! It’s been a blessing to spend the previous couple of months attending to know this excellent crew. Studying what they’ve achieved, what they consider, and most significantly how they aspire to proceed to push the envelope,” Sanders stated in a information launch saying the partnership.
DISH deployed its giant holdings of wi-fi spectrum and the most recent mobile expertise to assemble a brand new nationwide 5G community from scratch following the merger of T-Cell and Dash.
However just like the Buffs earlier than the arrival of Coach Prime, the corporate has struggled with acquiring sufficient of a fan base, to not point out financing, to see the imaginative and prescient by. The corporate, higher recognized for its satellite tv for pc tv service, is in dire want of a turnaround.
“I grew up watching Deion in Atlanta and am past thrilled to have Coach Prime on our crew,” stated Sean Lee, a senior vice chairman of client product and advertising at Enhance Cell, within the launch. “Coach Prime is a confirmed chief who works exhausting, is aware of what it takes to win and is a robust neighborhood advocate.”
Sanders might be featured closely in Enhance Cell’s promoting, advertising and social media campaigns and is heading up “Enhance the Block,” which is able to embody initiatives at fostering connections in native communities.