Matilda Saga Albertina Djerf, co-founder of favor emblem Djerf Road, was once accused of perpetuating a poisonous administrative center. The 27-year-old influencer was once named in an exposé via Aftonbladet. The Swedish newsletter interviewed more than one present and previous Djerf Road group of workers contributors, all of whom alleged bullying, favoritism and body-shaming from Matilda’s corporate. In accordance with the inside track, Djerf Road broke its silence in a remark.
“That is ongoing paintings, and this 12 months, we’ve made some vital adjustments to fortify the paintings tradition at Djerf Road,” a remark from the emblem learn, bought via The Lower. “Among different issues, we’ve employed a extra skilled control workforce, we’ve offered per thirty days nameless surveys to assemble comments and take motion, we’ve additionally arrange an exterior organizational psychologist to get entry to our administrative center. We also are within the strategy of bringing in an extra exterior HR skilled to fortify the group.”
So, what did Matilda do? In finding out what took place and spot her reaction, underneath.
Who Is Matilda Djerf?
Matila is a Swedish influencer and businesswoman who co-founded Djerf Road along with her boyfriend, Rasmus Johansson. Johansson reportedly serves because the CEO of the emblem.
What Did Matilda Djerf Do?
More than one former and present staff of Matilda’s corporate depicted a poisonous administrative center in an exposé revealed via Aftonbladet. Some staffers claimed they misplaced sleep, suffered panic assaults and returned house crying from paintings some days, consistent with Rapid Corporate. One former staffer accused Matilda of “[yelling] at us” and “[calling] us names.” Someone else claimed that Matilda can be indignant “if there was once no espresso,” “if any individual was once sitting within the incorrect seat,” or “if her meals hadn’t been heated up” for her. A separate individual claimed that Matilda had her personal private bathroom within the place of business, and when any individual by accident used it, every other worker needed to “scrub the bathroom ahead of Matilda may just use it once more.”
One accuser even instructed Aftonbladet that the administrative center at Djerf Road was once “mental terror.”
How A lot Is Djerf Road Price?
Djerf Road introduced in round $35 million in earnings, consistent with BBC.
What Did Matilda Say In regards to the Accusations?
Matilda stayed off of social media for a number of days to fulfill along with her workforce at Djerf Road, she claimed in a long Instagram submit on December 17, 2024.
“Over the last few days, I’ve been quiet on social media. My best precedence has been to fulfill with the Djerf Road workforce and make contact with them,” Matilda defined. “I’m [fully] conscious that my phrases right here aren’t a solution or an answer, however for me it’s vital to put in writing this immediately to you. To any person who I’ve harm or let down, I need to get started via pronouncing that I’m in fact sorry.”
Manila added that she had no prior experiencing main a workforce like this and pointed to a “lot of rigidity” in her notice.
“Once I began Djerf Road, I by no means anticipated that the corporate can be what it’s as of late, with such a lot of workforce contributors and such a lot duty,” Matilda admitted, ahead of acknowledging, “I wasn’t able. I had by no means led a workforce previous to this, I had by no means constructed an organization, and below. Lot of rigidity, prime pace, and naivety I didn’t be the chief and colleague I want to be alongside the best way [sic]. And for that I’m so, so sorry. I want my enlargement took place quicker. I in point of fact need to underline that I’m extraordinarily dedicated to getting it proper and proceeding rising.”