Picture supply: Britvic (copyright Evan Doherty)
Wanting on the share worth of JD Sports activities Vogue (LSE:JD) over the previous 5 years, it has moved in the appropriate course – however not dramatically. In that interval, the shares are up 22%.
But when I had purchased the shares 5 years in the past and bought them in November 2021, I’d have seen my holding improve by over 130% in worth.
Since then, the share worth has nearly halved.
So, if I purchase now, may I hope to see the value double once more within the coming 5 years? In any case, that will solely require the shares hitting the identical worth that they reached in 2021.
Confirmed enterprise mannequin
Sure, I do suppose the shares may double within the coming half-decade.
I’ve added extra to my portfolio in current months exactly as a result of I felt the share worth seems enticing.
JD has a easy however confirmed mannequin — a retail property spanning bodily shops and an enormous on-line presence, throughout markets from Europe to Australia to the USA.
That has been the lever for explosive progress. Revenues have surged.

Supply: TradingView
I count on that to proceed. The corporate plans to open lots of of latest shops yearly. Final 12 months alone it opened over 200.
This enlargement has added economies of scale and helped deepen the model’s enchantment, buyer base and operational experience. I believe these are all aggressive benefits.
Not solely has income soared, so has working earnings.

Supply: TradingView
Prospects of future success
However companies can face a number of non-operating prices, particularly in the event that they wish to spend cash on vital enlargement.
That helps clarify why, regardless of working earnings of near £1bn yearly, earnings per share at JD Sports activities are pretty small, at below 3p.

Supply: TradingView
That means the corporate is buying and selling on a price-to-earnings ratio of round 45. That doesn’t sound low-cost in any respect.
However with the corporate promoting for round £6.4bn in complete, whereas holding over £1bn in internet money, I believe the valuation really is enticing.
In any case, the corporate appears to have robust progress prospects.
Upbeat buying and selling assertion
That has been affirmed right this moment (28 March) after the discharge of a buying and selling assertion protecting final 12 months.
In January, the JD Sports activities share worth crashed after a revenue warning. It lowered forecast revenue earlier than tax and adjusted objects for final 12 months to be £915m-£935m. The enterprise stated right this moment it has delivered on these expectations.
For the present 12 months, earlier than any accounting changes, it expects pre-tax revenue of £900m-£980m. Seven weeks into its present monetary 12 months and buying and selling has been consistent with expectations, based on the replace.
The sportswear market has been massively aggressive, resulting in heavy discounting. That is still a threat to revenue margins at retailers together with JD Sports activities.
However in a tricky market, it’s holding its personal and increasing.
I count on the corporate to develop gross sales considerably and see its worth relative to pre-tax revenue as a cut price.
Might we see the outdated JD Sports activities share worth matched in coming years, that means the shares double from right this moment? Presumably, if earnings per share additionally develop strongly sufficient from the place they’re. The corporate may obtain that by slicing non-operating prices, rising revenues considerably or each. I see these as potentialities in coming years — however there’s a whole lot of work nonetheless to be completed.